About

About Arcade Strange

An entrepreneur, a roboticist and a neuroscientist walked into a bar. That’s where it all began.

Except instead of a punchline, they built the world’s first mind-controlled beer-pouring robot.

The first prototype was made from salvaged metal rods, a beer tap and some hastily written code. They called it Homer V1.1.

It was supposed to be an experiment. Then people started queueing to try it—and clients started asking if they could hire it.

So we gave the invention a home, pulled together a team and called it Arcade Strange.

From the archive

TEDx Berlin

Homer at TEDx Berlin

The mind-controlled drinks machine, live on the TEDx stage.

The Independent

Mind-reading beer robot pours the perfect pint

Homer reads brain patterns and pours the pint you are thinking about.

Metro: Mind-reading beer pump pours you a pint based on thought

Metro

Mind-reading beer pump pours you a pint based on thought

Metro visits the EEG-powered beer pump.

BBC News: Mind-controlled beer-pouring robot lands in Somerset

BBC News

Mind-controlled beer-pouring robot lands in Somerset

BBC News visits the mind-controlled beer-pouring robot.

Present day

Now, hundreds of thousands of drinks later, we have a fleet of inventions operating across the UK, Europe and the US—delivering wonder, joy and ROI for some of the world’s biggest companies (and a few VIPs).

Where we build

The Lab, Pump House, 10 Chapel Place, London EC2A 3DQ

+44 20 8080 5543

Manifesto

Tech for Joy. AI IRL.

We take emerging technology out of the lab and into the real world—turning artificial intelligence, robotics, mind control and computer vision into physical experiences people can touch, play and remember.

Arcade Strange is here to show what happens when humans and machines get together and decide to make the world smile.

Event Engagement Playbook