Sage · Sage × MLB party · Fort Worth, Texas, US

How Sage gave baseball fans the power to pour in Fort Worth

At the Sage × MLB party in Fort Worth, guests used their concentration to pour their own drinks with Homer V, turning the bar into one of the evening’s main attractions.

Private PartyParticipationHospitalityCompetitionSocial Content

How Sage gave baseball fans the power to pour in Fort Worth

The challenge

Sage wanted an experience that would bring guests together, create some friendly competition and give the party a memorable focal point beyond the usual bar.

What we built

Hand control of the bar to the guests and make them earn their drinks using only their minds.

The experience

Guests took turns wearing an EEG headset and using their concentration to control the tap and the angle of the glass. Hold focus and Homer produced the perfect pour. Lose it and the robot made sure everyone watching knew about it.

The result

The bar became a naturally social competition. Guests, including several well-known MLB players, stayed to watch the next attempt, compare tactics and see who could produce the best pour.

What it delivered

Everyone understood the challenge, the failures were as entertaining as the successes, and the reward was built directly into the experience: a drink they had poured using their own mind.