Inventions for a brand activation · UK · Europe · US

Strange inventions for brand activations. Serious results.

Earnie A gamified prize vending machine controlled by mind or movement.

Gamified sampling.

Earnie transforms product sampling into something people actively choose to join. Guests complete a mind-controlled or gesture-controlled challenge before the product drops, turning the reward into a memorable part of the brand experience.

  • Custom game mechanics and machine behaviour
  • Branding surfaces: livery, screen UI, glassware, prizes
  • Product sampling and giveaway built into the mechanic

Booked by teams at

  • Sage
  • Google
  • Microsoft
  • Zendesk
  • Proofpoint
  • Global Relay
  • Wunderkind
  • Tipalti
  • Commvault
  • Dataiku
  • Dremio
  • Storyblok
  • Infoblox
  • Informa
  • Cyera
  • Sigma
  • BlackRock
  • Kore.ai
  • Softcat
  • Tamr
  • Shoptalk
  • Sponge
  • Tessian

The only brand experience that measures whether the audience was actually concentrating

Over 70% of first-time clients rebook

Start here

What are you planning?

Tell us what you’re planning. We’ll show you what fits.

Shortlist for a brand activation

Recommended for your brand activation

Start with an invention and we adapt it — or we build something new.

We also build from scratch. The four machines below are the hire range; bespoke work starts with a brief and a mechanic, not a catalogue.

All inventions
Gamified sampling.
Most booked for a brand activation

Available Now

Earnie

A gamified prize vending machine controlled by mind or movement.

Gamified sampling.

A gamified product-sampling experience that turns every reward into a branded challenge.

Earnie transforms product sampling into something people actively choose to join. Guests complete a mind-controlled or gesture-controlled challenge before the product drops, turning the reward into a memorable part of the brand experience.

  • Turns product sampling into an interactive experience
  • Builds the product into the reward mechanic
  • Creates a branded moment people want to play and share
  • Captures participation and leads automatically

Also works for a brand activation

Build mind-controlled drinks into any setting.
Available Now

Homer

Our mind-controlled drinks-pouring robot. Guest concentrates, robot pours.

Build mind-controlled drinks into any setting.

Turn your brand message into an interactive challengeCreate a physical experience built around your campaign idea
Make your brand the champagne moment.
Available Now

Matilda

Our gesture-controlled champagne pouring robot. Raise a hand and champagne arrives.

Make your brand the champagne moment.

Turns luxury products and messages into physical experiencesCreates a premium interaction designed for VIPs and influencers
Bring your brand character to life.
Available Now

Polly

A conversational prize vending machine hosted by a bespoke AI character — a new personality written for every brand.

Bring your brand character to life.

Matches guests with the right product or sampleTests product knowledge through live conversation
Turn your campaign into something huge.
Available Now

Supersize

A large-screen game controlled entirely by the power of your mind.

Turn your campaign into something huge.

Turns your campaign idea into a playable spectacleCustomise the object, environment, messaging and reward

Not sure what's right for your event?

Tell us what you're planning and we'll suggest what fits.

Talk to us

Results

Proven at brand activation events

How Sage made mind control a family game at The Hundred

Sage · The Hundred

How Sage made mind control a family game at The Hundred

From five-year-olds to ninety-year-olds, everyone could play. Concentrate hard and the cricket ball grew enormous. Lose focus and Sage presented you with something rather less impressive.

1,171
Participants
3
Days
5–90
Ages
Read the story
How Be Noteworthy put its founder inside a vending machine

Be Noteworthy / 2112 Marketing · The Power Hour · June 2026 · The Pump House, Shoreditch, London

How Be Noteworthy put its founder inside a vending machine

Be Noteworthy launched its AI interview platform to 150 guests during SXSW London week with Tech Bro Henry—a conversational AI version of founder Henry McIntosh living inside Polly, our personality-driven AI vending machine.

150
Guests · Event attendance
Read the story
AIVA for All In Place at Accountex

All In Place · Accountex · London

AIVA for All In Place at Accountex

An AI accountant who rewards human-first advice with a free drink — and helped All In Place quadruple their Accountex leads.

We wanted our stand at Accountex to really stand out, and Arcade Strange delivered exactly what we were after. AiVA gave visitors something genuinely unique and fun to do, and something that actually said what we do as a business, not just a gimmick bolted onto a stand. We 4x'd our lead generation at Accountex compared to the year before, and the quality of conversations it started was even better than the numbers suggest. What impressed me just as much was the team behind it. They were fantastic to work with from the first brief through to the show floor, put in a serious shift over the two days, delivered everything on time, and went the extra mile whenever we needed them to. We'd work with Arcade Strange again in a heartbeat.
Richard Bertin, Founder and CEO, All In Place
Read the story

Featured by

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  • The Gadget Show logo
  • LADbible logo

How it works

Three steps to a strange event

  1. 01

    Tell us what you’re planning

    Share your event type, dates and location. We’ll recommend the invention that fits.

  2. 02

    Get a tailored quote

    One all-inclusive price covering delivery, install, crew, branding and derig — valid for 14 days.

  3. 03

    We run it on the day

    Our crew delivers, builds, hosts and packs away. You get the footage, the leads and the reaction.